behind the scenes4 min read
Why the food never comes
The most common question we get is whether the delivery ever arrives. It does not, it never will, and the reason is the entire point of the site.
Read it10 posts · no newsletter · no popup
Notes from a kitchen
that does not exist
Why browsing a menu is its own reward, how a countdown stays identical on every device with no server behind it, what makes a recipe fast enough to actually cook, and the occasional long walk through one of our 18 kitchens. All free, all written by us, none of it trying to sell you dinner.
The archive
Everything we have written
Pick a topic, or read the lot. Nothing here is gated and there is nothing to subscribe to.
10 posts in the archive.
world tour4 min read
Breakfast in Hanoi, one bowl at a time
Vietnam takes breakfast more seriously than most places take dinner. A tour of the morning bowls, and why herbs are treated as a vegetable.
Read itkitchen4 min read
Cooking for one, without the sad bit
Most recipes are written for four people and quietly punish you for being one. A few adjustments make cooking alone the easiest cooking there is.
Read itpsychology4 min read
Dopamine sites: the honest case for and against
We built one. That does not mean we think they are all fine. Here is what the phrase actually means, what it gets right, and where we think the line is.
Read itbehind the scenes4 min read
Why there is no login
No account, no email field, no password. Your order history lives in your own browser and nowhere else — and the trade-offs of that are real.
Read itbehind the scenes4 min read
Designing a courier who never arrives
Nobody remembers a progress bar. Everyone remembers the pigeon who landed on the wrong balcony. How we cast the delivery animals, and what we cut.
Read itworld tour4 min read
One block, one night: a tour of Korean street food
Tteokbokki, hotteok, gimbap and the fish-shaped pastry that will burn your mouth. A walk down an imaginary street, in the order you would actually eat it.
Read itbehind the scenes4 min read
One clock, no server: how the deal timer stays identical everywhere
The lightning deals count down in sync on every device, and there is no backend to sync them. The trick is that nothing is stored at all.
Read itkitchen4 min read
The 20-minute rule, and why we hold every recipe to it
A recipe you will not cook is worse than no recipe at all. Here is the constraint we set ourselves, and what it quietly forced us to change.
Read itpsychology4 min read
Why fake ordering scratches a real itch
Every delivery app is two products stacked together: the food, and the ordering. We built a whole site on a suspicion about which one you actually opened the app for.
Read itReading is nice. Eating is better.
Every one of the 270 things on our menu comes with a free recipe you can cook in under twenty minutes. No account, no email, no bill.
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